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How To Come Up With A Good Business Idea?

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Every good product or business starts with a great idea. So many times we marvel at how ingenious they are – or wonder why we didn’t think of something that is so simple but so effective.  Can anyone have a good idea?  And do all great ideas make good business sense?  This session is about where ideas come from, how you can become more receptive to ideas and, when you have one, how you can figure out whether it’s any good. We’ll talk about value and how you build that around your idea to make it something other people feel it’s worth paying for. 

Presentation time: 
Monday, 7 January, 2019 - 13:20
With: 

Liz Moody

Liz Moody is a Senior Lecturer in Management in the Executive Education team of The OU Business School.

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